The Sins of Strategy
Sin #1: Trusting in your terrific plans ... even though you have lost sight of what your real strategy is.
Sin #2: Reinvesting in your outstanding products ... while the market is moving in a different direction.
Sin #3: Focusing on playing to win ... when in fact you’re playing the wrong game by the wrong rules.
The Sins of Organization
Sin #4: Assuming a team of turbo-charged employees ... while short-changing the investments needed to build workforce judgment and skill.
Sin #5: Focusing on workplace sizzle ... but neglecting to provide the motivation that matters.
The Sins of Information
Sin #6: Taking pride in being a learning organization ... even though key decision makers are unable or unwilling to see the facts for the creed.
Sin #7: Investing in sophisticated forward intelligence systems ... while consistently falling backward in the battles that count.
