10 Platforms for Obtaining Customer Feedback

To keep an e-commerce store running at peak-performance, merchants need to pay attention not only to analytics, but also to customer feedback. While analytics are a good starting point for figuring out which site elements need to be revamped or tested, customer feedback gets straight to the point by telling merchants exactly what a site visitor liked or disliked about their shopping experience. This type of insight can be used to quickly implement adjustments to a Web store in order to optimize the user experience.

There are many ways that merchants can obtain feedback from their customers, from social media to surveys and forums, which is why Website Magazine has compiled a list of platforms that merchants can leverage to gain insights into their customers’ shopping experiences.

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