Interesting articles to read -- 22-09-2012

Interesting articles to read -- 22-09-2012

From agriculture to stock markets: 8 changes govt can make to keep the reform momentum going Read

The transformer: Gujarat's power sector turnaround story Read

Infosys shows the way on Green walk Read

As if by Magic: What Kolaveri Di's success can teach marketing students Read

Whose Copy, whose Right? Read

Chasing the Monsoon: MakeMyTrip.com founder lists out top travel destinations for monsoon Read

100 Benefits of Meditation Read

Sleep: Slidin’ Away - Stress is a way of life in today’s overworked and Net-worked world. To beat the stress as well as rejuvenate, a power nap is perhaps the best way and companies like Nike & British Airways are all In favour of it. ET Magazine puts together some of its advantages Read

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Free Marketing Guide: Social Media Marketing GPS

Social Media Marketing GPS began as an experiment to learn if marketers would be receptive to, and find value in, a new book genre built on a succession of tweet interviews about one business topic: social media marketing.

The goal was to create a comprehensive body of knowledge that could serve as a roadmap (GPS) for developing a strategic social media plan.

Forty prominent marketers from Canada, England, India and the United States were interviewed on Twitter. The focus was on how to leverage social media, not in terms of the technology, but as a vehicle to build and nurture stronger business relationships.

Format: Download: You will receive a link to download a guide after registration.

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The Definitive Guide To Selling More Of Anything Online:

The web has done wonders for shrinking sales and marketing budgets. But we are a long way from getting the most out our e-commerce efforts. What follows will help.

Step 1. Choose Effective Keywords
Step 2. Load Up Google Adwords
Step 3. Decide How Much You Want To Pay For Placement
Step 4. Hone Your Calculations
Step 5. Track Your Results To Keep Costs Down
Step 6. Write Guest Posts On Blogs And Websites
Step 7. Set Up Reciprocal Content-Sharing Relationships
Step 8. Buy An Online Ad (But Be Smart About It)
Step 9. Keep Visitors Engaged
Step 10. Bring On Affiliate Selling Partners
Step 11. Test, Test, Test

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