Younger fans are leaving stadiums when they can't get connected, so sports teams are finally embracing technology as a way to improve the fan experience and increase the team's bottom line.
Imagine walking into a stadium and your smartphone immediately pings you that a $30 premium seat upgrade is available for purchase on your mobile device. As soon as you settle in to enjoy that awesome view of the game, you use your smartphone to order a pulled pork sandwich and imported beer delivered right to your seat. Then, when your favorite player scores a touchdown, you use the team's app to watch an instant replay at multiple angles and a stadium-exclusive video feed of the players on the sideline. Later on, when nature calls, the app directs you to the closest restroom with no wait time.
This isn't a far-fetched futuristic stadium experience. It's already available at some venues, and others are rushing as fast as they can to add next generation digital systems that will make attending a game in person an immersive, connected experience.
There are three reasons that stadiums are pushing to improve connectivity:
1. Changing demographics
2. Luring fans away from their big-screen TV at home
3. Boosting revenues
Whether by building from scratch or retrofitting existing facilities, stadiums are in a fierce competition with each other to add the latest technologies.
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Showing posts with label millennials. Show all posts
Showing posts with label millennials. Show all posts
Thursday, 11 February 2016
Thursday, 21 January 2016
Generation Uphill
The millennials are the brainiest, best-educated generation ever. Yet their elders often stop them from reaching their full potential, argues Robert Guest.
his report takes a global view, since 85% of young people live in developing countries, and focuses on practical matters, such as education and jobs. And it will argue that the young are an oppressed minority, held back by their elders. They are unlike other oppressed minorities, of course. Their “oppressors” do not set out to harm them. On the contrary, they often love and nurture them. Many would gladly swap places with them, too.
his report takes a global view, since 85% of young people live in developing countries, and focuses on practical matters, such as education and jobs. And it will argue that the young are an oppressed minority, held back by their elders. They are unlike other oppressed minorities, of course. Their “oppressors” do not set out to harm them. On the contrary, they often love and nurture them. Many would gladly swap places with them, too.
Saturday, 4 January 2014
The next stage of consumerization: 'The work-life smoothie'
The potential impact of consumerization is much wider than generally understood. Combined with new working styles, it has the potential to improve organization structure and culture. Some organizations get this and are changing their DNA to reposition themselves ahead of competitors.
Yet, in the business and IT media, much of the consumerization coverage is about tactical issues: whether to have a bring-your-own-device (BYOD) policy or not; what a BYOD policy should contain; the sort of security software to buy; and how to use BYOD as bait to attract millennials/Gen Y (those born approximately between 1980 and 2000) as employees. These are all valid questions, but they should be asked only after much more strategic business challenges are addressed.
Read the full story
Yet, in the business and IT media, much of the consumerization coverage is about tactical issues: whether to have a bring-your-own-device (BYOD) policy or not; what a BYOD policy should contain; the sort of security software to buy; and how to use BYOD as bait to attract millennials/Gen Y (those born approximately between 1980 and 2000) as employees. These are all valid questions, but they should be asked only after much more strategic business challenges are addressed.
Read the full story
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