Your Complete CRM Handbook

Everything you need to know to get started with CRM Finding, winning, and keeping customers to grow your business starts with a good Customer Relationship Management (CRM) application. It helps you manage critical customer information in one place -- and gives you a complete view of your business to close more deals and boost sales. Read this e-book to get practical advice on: Signs your business needs a CRM How CRM can improve sales and productivity Building your CRM strategy How to maximize your …

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The 7 Social Media Tricks for Your Business

1. How Social Customer Support Brings Social Media beyond Marketing
2. Tap the Social Media Stream for Competitors' Secrets
3. How to Use Social Media to Create Business Value
4. Social CRM for the Enterprise: How Analytics can Move You to Greater Success
5. Enterprise Social Software: What Businesses Need to Do Next
6. Five Reasons Social CRM is the High Ground for Revenue Production
7. 13 Tips for How to Use Pinterest for Business

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8 CRM Trends to Watch for

To find out whether social CRM and mobile CRM will continue to dominate the CRM landscape, and what other trends organizations should pay attention to, CIO.com talked to leading CRM solution vendors and analysts.

Last year, the two hot customer relationship management trends to watch — and adopt — were social CRM and mobile CRM. To find out whether they will continue to dominate the CRM landscape, and what other trends organizations should pay attention to, CIO.com talked to leading CRM solution vendors and analysts. In the process, we came up with eight CRM trends to watch out for — and implement — in 2012.

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