Unveiling the winning ideas of PMO Mobile App Contest (Phase-I)

MyGov launched the much awaited and exciting contest for the Prime Minister’s Mobile App on 4th March, 2015 in collaboration with Google. Over the period of the Ideation Phase of the contest (Phase-I), which was held between 4th March to 23rd March 2015, over 9,000 entries were received. Most entries had multiple ideas which the contributors suggested for possible inclusion in the app. Therefore, in terms of number of ideas as part of the entries, more than 50,000 ideas were suggested during this phase of the contest.

While judging the entries, it was decided that ideas would be judged on their individual merit alone. The jury took into account the innovation in the idea, description of the idea, popularity of each idea and the implementability of the idea, among other factors, during an extensive review.

It gives us immense pleasure to announce the top 20 entries (total 21 ideas). Read on for a précis of the actual shortlisted ideas that has been selected, along with the names of the twenty winners. Links to pictorial or documentary explanations, which a contributor may have attached as part of their entry to expand on their idea better, have also been listed below each respective winning entry.

Each selected idea, listed below in no particular order, would win an Android One device from Google and a Certificate of Appreciation from MyGov.

See the list of winning ideas

Top 10 LTE service innovations

The global roll-out of LTE has been beneficial to all parties involved although, there is a danger that some operators could risk commoditizing their data services by focusing on just price and data volume.

In order to differentiate their offerings, operators are creating innovative data services that meet their subscribers' needs. These include data roaming propositions, time of day offers, TV and entertainment content and flexible data rollover services.

Download this white paper to discover:
10 Innovative use cases delivering additional value to subscribers
How operators are leveraging the capabilities of LTE to drive differentiation
Examples from global operators including AT&T, Telus, Optus, Mobinil and Vodafone

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12 considerations for a mobile application platform

If your business is moving beyond a handful of tactical mobile apps to considering a more strategic approach to the development, deployment and management of 10s or even 100s of app concepts that potentially connect to a number of backend business systems then you are already looking to a more centralised approach to control your mobile projects. A mobile application platform will help you get there.

Read this paper to learn more about the 12 vital considerations you need to consider to help you build the business case for a mobile application platform.

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Seven ways to improve your app visibility and downloads

The popularity of mobile apps continues to rise as their usage becomes increasingly prevalent across the consumer and business markets. Mobile apps were originally offered for general productivity and information retrieval, including email, calendar, contacts, stock market updates and weather information. Public demand and the availability of developer tools have driven rapid expansion in other categories.

In India, the usage of mobile apps is expected to grow based on the demand for apps in local languages. With the ability of the devices being able to render Indic fonts improving, the number of publishers offering content in vernacular language is also increasing.

With over a million apps in Apple App Store and Google Play, the challenge that publishers face is that of distribution. How does one reach out to the relevant audience? What are the available options and what are their costs? Here are lessons from seven tactics we used for our apps.

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10 Steps to Developing a Mobile Application Strategy for the Enterprise

Mobile technology plays a major role in our lives. Because mobile is such a big productivity booster, there's much demand for mobile applications. But building applications is not as easy as it sounds. It helps to have a strategy. If you'd like to develop one, follow these 10 steps:

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