7 tips for writing help content that delights customers

Despite your best efforts to create top-notch products, users may still get confused about how to use them. Follow this guide on creating help content that won't cost you customers.

Help content is often one of the last resorts for frustrated or confused users when deciding whether to continue using your website or application or give up on it. Here are seven tips for a writer, developer, product manager, or business person who wants to create great help content in order to make sure users stick around.

1: Get to know your user
2: Write for frustrated users
3: Get right to the point
4: Be organized
5: Test before you publish
6: Don't throw off the user's groove
7: Keep content fresh

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Info Nuggets - 20120817

LPG Cylinder Transparency

To make the supply of LPG cylinders for domestic use more transparent, the ministry for petroleum & natural gas has introduced an LPG transparency portal in collaboration with the OMCs -- Oil Marketing Companies.

About 130 million households in India use LPG cylinders for cooking.

OMSc supply 3.2 million cylinders per day.

The present subsidy on one LPG cylinder is Rs. 503.

The subsidy in 2012-13 is expected to be Rs. 43000 cr.

Those in power seem to be having high consumption rate of LPG cylinders in 2011-12. Mayawati, former CM of UP (91 cylinders subsidy of Rs. 31318); A. Raja, former minister for telecom (89 cylinders, while he was in Tihar Jail)

Use of tobacco: A study

According to the Global Adult Tobacco Survey (GATS) conducted between October 2008 and March 2010, with 275 million tobacco users, India ranks second globally, very close to China having about 301 million users.

Chewing tobacco accounted for almost all of the smokeless tobacco consumption in India.At nearly 33 per cent, India has the highest male smokeless tobacco users.

With more than 60 per cent, Russia has the highest number of smokers, and is closely followed by China at 53 per cent.

With 6.1 mean cigarettes a day smoked, India has the lowest figure among the 16 countries.

While 23 per cent of men were smokers in India, in the case of women, the percentage of current smokers is 2.9, and figures as the fourth from the bottom of the 16 countries analysed.

But smokeless tobacco use among women In India is 18.4 per cent, second only to Bangladesh (28.7 per cent).

The prevalence of male smokers in the 15-19 age group in India is 5.4 per cent, much less than Russia’s 38 per cent.

The data from 14 low and middle-income countries that “collectively contribute to most of the disease burden attributable to tobacco use” was compared with that of the U.K and the U.S.

Website: Scientific Social Network

The website knimbus is designed as a dedicated knowledge discovery and collaborative space for researchers and scholars. It is active across 450 campuses in India which includes IITs, IIMs, Govt. research centres such as CSIR, DRDO etc.,

Website: Customer Education on Insurance

Insurance Regulatory ad Development Authority (IRDA) has launched the website www.policyholder.gov.in to educate the customers on insurance plans, provide tips on how to choose and buy plans, claim procedures, complaints handling, handbooks and so on.