Free Marketing Guide: Social Media Marketing GPS

Social Media Marketing GPS began as an experiment to learn if marketers would be receptive to, and find value in, a new book genre built on a succession of tweet interviews about one business topic: social media marketing.

The goal was to create a comprehensive body of knowledge that could serve as a roadmap (GPS) for developing a strategic social media plan.

Forty prominent marketers from Canada, England, India and the United States were interviewed on Twitter. The focus was on how to leverage social media, not in terms of the technology, but as a vehicle to build and nurture stronger business relationships.

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