There are many ways that merchants can obtain feedback from their customers, from social media to surveys and forums, which is why Website Magazine has compiled a list of platforms that merchants can leverage to gain insights into their customers’ shopping experiences.
Tuesday, 19 February 2013
10 Platforms for Obtaining Customer Feedback
To keep an e-commerce store running at peak-performance, merchants need to pay attention not only to analytics, but also to customer feedback. While analytics are a good starting point for figuring out which site elements need to be revamped or tested, customer feedback gets straight to the point by telling merchants exactly what a site visitor liked or disliked about their shopping experience. This type of insight can be used to quickly implement adjustments to a Web store in order to optimize the user experience.
