The industrial design of Dieter Rams at Braun since the 1960s had a major impact Steve Jobs, Jonathan Ive, and the minimalist, functional design of many Apple products.
Below is the list of the Rams principles. Read the explanations.
1. Good Design Is Innovative
2. Good Design Makes a Product Useful
3. Good Design Is Aesthetic
4. Good Design Makes A Product Understandable
5. Good Design Is Unobtrusive
6. Good Design Is Honest
7. Good Design Is Long-lasting
8. Good Design Is Thorough Down to the Last Detail
9. Good Design Is Environmentally Friendly
10. Good Design Is as Little Design as Possible
