Red: Stimulates and evokes excitement, passion, power, energy, anger, intensity. Also, can indicate “stop,” negativity, financial trouble or shortage.
Yellow: Indicates caution, warmth, mellowness, positive meaning, optimism, and
cheerfulness. It can also stimulate thinking and visioning.
Dark blue: Depending on shade, can relax, soothe, indicate maturity, and evoke trust, tranquility, or peace.
Light blue: Cool, youthful, or masculine image can be projected.
Purple: Projects assertiveness or boldness, youthfulness, and contemporary image. Often used as a sign of royalty, richness, spirituality, or power.
Orange: Can indicate high energy or enthusiasm. Emotional and sometimes stimulates positive thinking. Organic image can result.
Brown: An earth tone that creates a feeling of security, wholesomeness, strength,
support, and a lack of pretentiousness.
Green: Can remind of nature, productivity, positive image, moving forward or “go,”
comforting, growth, or financial success or prosperity. Also, can give a feeling of
balance.
Gold/silver: Illustrates prestige, status, wealth, elegance, or conservative image.
Pink: Projects a youthful, feminine, or warm image.
White: Typically used to illustrate purity, cleanliness, honesty, wholesomeness; to
enhance colors used and provide visual relaxation.
Black: Represents a lack of color. Creates sense of independence, completeness, and solidarity. Often used to indicate financial success, death, seriousness, or
heaviness of situation
Source: The creative training idea book : inspired tips and techniques for
engaging and effective learning by Robert W. Lucas.
