Now more than ever, companies are under immense pressure to innovate and make their products, operations, and business models more compelling and competitive.
In times of uncertainty, many companies are just looking for ways to survive — and can easily forget that doing so often requires thinking ahead, not just watching their backs. For lots of businesses, it’s now more important than ever to double down on innovation to create new products, develop better business models, or defend from scrappy competitors.
Some corporates think that innovation is about geography, and outsource the job of finding it to a startup accelerator in Silicon Valley. Some think it’s about wearing jeans to work and having a private chef. But as hard as it may be to hear, innovation theater isn’t innovation.
Nor can one person create innovation alone. Elon Musk and Steve Jobs are often held up as examples of people who single-handedly brought about groundbreaking innovations. Silicon Valley is rife with this kind of myth-making.
To see innovation for what it is, we need to move away from catchy narratives and dig into the details of how people and companies developed their concept of innovation.
Here, we analyze 7 of these different ideas about innovation from some of the most prominent thinkers in business, technology, and culture.
In each section, we’ll break down how they look at innovation and change, real-life examples of their brand of innovation, and what lessons we can take away from their specific perspective.
TABLE OF CONTENTS
1. Disruptive Innovation: Clayton Christensen -- How Netflix beat Blockbuster
2. Product Innovation: Ben Thompson -- How the iPod came to define the MP3 player category
3. Business Model Innovation: Fred Wilson -- How Salesforce changed the way software is sold
4. Breakthrough Innovation: Peter Thiel -- How Uber went from 0 to 1
5. Customer Experience Innovation: Jeff Bezos -- How customer obsession gave rise to Prime
6. Customer Behavior Innovation: Stewart Butterfield -- How Slack became the product that changed work
7. Cultural Innovation: Ed Catmull -- How Pixar built a culture of creativity
Read the full Post
https://www.cbinsights.com/research/report/innovation-frameworks-navigate-disruption/
