Like Goyal, almost every aspiring businessman finds the leap to entrepreneurship brings with it difficulties that are not just economic. The fear of rebuke or rejection from family and friends is in most cases their first challenge. "Resistance from families to risk is one of the three biggest inhibitors to entrepreneurship in India, the other two being capital and awareness," says Sanjay Anandaram, a venture partner with Seedfund and an active mentor to young entrepreneurs.
Tuesday, 29 January 2013
Why Indian middle class family does not encourage aspiring entrepreneur
In March 2009, the parents of IIT Delhi alumnus Deepinder Goyal, 29, were perplexed to see their son working from home. After a few days, they began to worry. Their "worst fears" were confirmed when Goyal disclosed that he had quit his cushy job at consulting firm Bain & Co to set up a foodie website—Foodiebay.com. His parents were worried and advised Goyal to return to a "job." But the company he founded, now called Zomato.com, received $2.3 million (about Rs 12.3 crore) in funding in 2011, broke even with estimated revenue of more than Rs 3.5 crore in 2012, and has even expanded to west Asia and Europe. "They are extremely happy and proud now," says Goyal.
