Collaboration is not a new concept, but globalization and new technologies have turned it into one of the best methods of competitive advantage available. Rather than engaging in an endless tug-of-war over the dwindling crumbs in a finite market, collaborative companies find ways to make the pie bigger, or create whole new pies, expanding everyone’s market and revenue. “It’s not about how many people you can defeat, but rather about how many people you can help win.”
For a collaboration to be successful, the author Dan Sanker of the book "Collaborate: The Art of We" says that eleven elements must come together:
Ongoing Communication.
Willing Participation.
Brainstorming.
Teamwork.
A Common Purpose.
Trust.
A Plan for Achieving the Goal.
A Diverse Group.
Mutual Respect.
A Written Agreement.
Effective Leadership.
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