For the past five years, thousands of executives from around the world—across a range of industries and functional areas—have responded to a McKinsey survey1 on how organizations are using Web 2.0 technologies.
This interactive feature focuses on several of the survey’s core questions—from what technologies and tools companies view as most important to what kind of investments, if any, organizations plan to make in Web 2.0 in the future. Our survey examines the business use of 12 technologies and tools: blogs, mash-ups (a Web application that combines multiple sources of data into a single tool), microblogging, peer to peer, podcasts, prediction markets, rating, RSS (Really Simple Syndication), social networking, tagging, video sharing, and wikis.
Experience the Interactive on Business and Web 2.0
