Apple’s culture is as distinct as its products are groundbreaking. That’s no accident; one leads to the other. It’s evident in every aspect of the company, every interaction with every employee from executive management to the salespeople in its renowned Apple stores.
If Silicon Valley’s entrepreneurial spirit, employee ownership, and casual style changed corporate America, Apple took all that one giant step further. Apple’s culture is like a genetic mutation of the corporate America genome.
The following are the 10 Ways to Think Different - Inside Apple’s Cult-Like Culture.
• Empower employees to make a difference.
• Value what’s important, not minutiae.
• Love and cherish the innovators.
• Do everything important internally.
• Get marketing.
• Control the message.
• Little things make a big difference.
• Don’t make people do things, make them better at doing things.
• When you find something that works, keep doing it.
• Think different.
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