f you need to make an argument about an issue about which you feel very strongly, don't use rhetoric. Tell a story instead.
Effective storytelling can serve anyone in leadership who seeks to persuade others to his or her point of view. Opinion-based rhetoric is often more polarizing than persuasive, while statistics are often go in one ear and out the other. But a careful blending of rhetoric and facts, woven into the right story, can change minds.
Know your message.
Find the right example.
Weave your narrative.
Convey passion.
Support with facts.
Read this HBR blog post
