1. Talk to a prospective customer to get their perspective.
2. Go to where prospective customers might hang out and watch them for an hour.
3. Research an analogy.
4. Talk to someone who you think has good innovation instincts.
5. Begin to network toward an expert.
6. Visualize it.
7. Do a back-of-the-envelope calculation.
8. Conduct a broader assumption identification exercise.
9. Spend an hour conducting a past pattern exercise.
Read the HBR blog post
