No matter how talented or accomplished you are, you cannot always count on attracting and retaining the attention of others. Too many options compete for everyone's attention, and they multiply with each passing day. It will be more and more challenging to rise above the noise and hold onto the attention of those who matter to you.
1. Embrace mystery
2. Focus inquiry
3. Excite the imagination
4. Limit availability
5. Be authentic
Read this HBR Blog Post
