If you are charged with, or interested in approaches to delivering new value to the market you may want to consider the following thoughts:
1. Focus on the customer
2. Do what is natural
3. Don’t hire MBAs
4. It is about creating the future
5. Stop asking people what they want
6. Your company IS the barrier
7. There are no best practices
7-1/2. Stop hoping to depend on lists and books by the innovation gurus
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