Tuesday, 3 January 2012

Six Ways to Kill Enterprise Innovation

Why do some companies succeed and others fail? Hiring even the most creative people will not result in an innovative company unless the six constraints that cause failure are nixed in advance.

Key to success in modern business is innovation, but other than hiring creative people, what determines whether an innovative company will be successful? Professor David Owens of the Vanderbilt University business school thinks he has the answer. You must simultaneously satisfy six constraints to succeed.

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Although most advice on fostering innovation focuses on new products, Owens claims in his book “Creative People Must Be Stopped: 6 Ways We Kill Innovation (Without Even Trying),” that his six constraints must be satisfied by any organization seeking success.