Tuesday, 24 March 2015

The ‘8 Is’ of design thinking for startups

From ‘lean’ methods and ‘agile’ innovation to design thinking and customer development, a number of useful tools are emerging for startups and innovators. Design thinking is a human-centered approach towards problem solving and product generation which is driven by creativity, customer empathy and iterative learning.

Based on research, case studies and workshops conducted in this field, here is my framework of the ‘8 Is’ of design thinking for startups: intent, insights, immersion, interaction, ideation, integration, iteration and intensification.

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