The popularity of mobile apps continues to rise as their usage becomes increasingly prevalent across the consumer and business markets. Mobile apps were originally offered for general productivity and information retrieval, including email, calendar, contacts, stock market updates and weather information. Public demand and the availability of developer tools have driven rapid expansion in other categories.
In India, the usage of mobile apps is expected to grow based on the demand for apps in local languages. With the ability of the devices being able to render Indic fonts improving, the number of publishers offering content in vernacular language is also increasing.
With over a million apps in Apple App Store and Google Play, the challenge that publishers face is that of distribution. How does one reach out to the relevant audience? What are the available options and what are their costs? Here are lessons from seven tactics we used for our apps.