Thursday, 11 February 2016

Stadiums race to digitize: How sports teams are scrambling to keep Millennials coming to games

Younger fans are leaving stadiums when they can't get connected, so sports teams are finally embracing technology as a way to improve the fan experience and increase the team's bottom line.
Imagine walking into a stadium and your smartphone immediately pings you that a $30 premium seat upgrade is available for purchase on your mobile device. As soon as you settle in to enjoy that awesome view of the game, you use your smartphone to order a pulled pork sandwich and imported beer delivered right to your seat. Then, when your favorite player scores a touchdown, you use the team's app to watch an instant replay at multiple angles and a stadium-exclusive video feed of the players on the sideline. Later on, when nature calls, the app directs you to the closest restroom with no wait time.

This isn't a far-fetched futuristic stadium experience. It's already available at some venues, and others are rushing as fast as they can to add next generation digital systems that will make attending a game in person an immersive, connected experience.

There are three reasons that stadiums are pushing to improve connectivity:

1. Changing demographics
2. Luring fans away from their big-screen TV at home
3. Boosting revenues

Whether by building from scratch or retrofitting existing facilities, stadiums are in a fierce competition with each other to add the latest technologies.
Read the feature story

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