1. Find Your Element by Ken Robinson (60 seconds read)
2. Start With Why by Simon Sinek (45 seconds read)
3. Purple Cow by Seth Godin (30 seconds read)
4. Tipping Point by Malcolm Gladwell (30 seconds read)
5. Getting Things Done by David Allen (45 seconds read)
6. The Seven Habits Of Highly Effective People by Stephen Covey (60 seconds read)
7. The 4-Hour Workweek by Tim Ferriss (90 seconds read)
8. The Innovator’s Dilemma by Clayton Christensen (60 seconds read)
9. The Lean Startup by Eric Ries (45 seconds read)
10. Zero to One by Peter Thiel (60 seconds read)
by Seth Godin
- Take risks at being remarkable, and don’t worry about criticism.
- Target the people who are both willing to try new things and very vocal at spreading the word to others.
- Invent the product with marketing.
- Target and measure your marketing effectively.
- Don’t emulate the leader, because you’ll never learn the process of turning risks into success.
- The traditional form of advertising is no longer effective because in today’s overwhelmingly advertised world capturing the consumer’s attention is almost impossible.
- In today’s crowded marketplace, there is no room for “ordinary.”
- Being ridiculed can be a good thing, as it spreads word about you and your product.