The global roll-out of LTE has been beneficial to all parties involved although, there is a danger that some operators could risk commoditizing their data services by focusing on just price and data volume.
In order to differentiate their offerings, operators are creating innovative data services that meet their subscribers' needs. These include data roaming propositions, time of day offers, TV and entertainment content and flexible data rollover services.
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10 Innovative use cases delivering additional value to subscribers
How operators are leveraging the capabilities of LTE to drive differentiation
Examples from global operators including AT&T, Telus, Optus, Mobinil and Vodafone