Saturday, 4 January 2014

The next stage of consumerization: 'The work-life smoothie'

The potential impact of consumerization is much wider than generally understood. Combined with new working styles, it has the potential to improve organization structure and culture. Some organizations get this and are changing their DNA to reposition themselves ahead of competitors.

Yet, in the business and IT media, much of the consumerization coverage is about tactical issues: whether to have a bring-your-own-device (BYOD) policy or not; what a BYOD policy should contain; the sort of security software to buy; and how to use BYOD as bait to attract millennials/Gen Y (those born approximately between 1980 and 2000) as employees. These are all valid questions, but they should be asked only after much more strategic business challenges are addressed.

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