The Internet is a vast mosaic of economic activity, ranging from millions of daily online transactions and communications to smartphone downloads of TV shows. But little is known about how the web in its entirety contributes to global growth, productivity, and employment.
These (the report) findings suggest that corporate leaders will need to sharpen their focus on the opportunities the Internet offers for new products and expanded customer reach. Companies should also pay attention to how quickly Internet technologies can disrupt business models by radically changing markets and driving efficiencies. Public-sector leaders ought to promote broad access to the Internet, since Internet usage, quality of infrastructures, and Internet expenditure are correlated with higher growth in per capita GDP. For governments, investments in infrastructure, human capital, financial capital, and business environment conditions will help strengthen their Internet supply domestic ecosystems.
Download the full report (2MB)
