75 questions to help you write an RFP for website design

Writing an RFP (request for proposal) can be an arduous process to say the least. Organizing your entire company and trying to agree on what your website will look like is not an easy job. However, if you are about to engage in a website redesign, providing an RFP to your prospective vendors helps you clarify your own goals and gives the vendor a better sense of the project so that they can provide you with an accurate cost and time estimate. Imagine trying to write a research paper without first drafting an outline. You need to know where you are going before you can get there.

A good web design agency will ask you all these questions before sending you a proposal. Make sure that whoever you are working with clearly understands what you are trying to accomplish before you pay them to build you something. You wouldn’t hire an architect without a detail project plan and web design is no different.

We’re providing 75 questions (under diff. categories outlined below) to help you guide your RFP process. Not all of the answers to these questions need to be included in the final RFP, but we urge you to think through all of them carefully. Some of your answers may be “I don’t know!” and that’s completely okay.

Project Details

Target Audience

Website Goals and Objectives

Design Requirements

Content Requirements

Technical Requirements

Functional Requirements

Search Engine Optimization

Ongoing Website Maintenance

Project Management

Vendor Information

RFP Response Deadline and Contact Information

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